The purpose of this advert is to reinforce positive brand identity as a high quality education provider.The target audience is high achieving school leavers and parents.
From the information i have recieved i can see that Preston Colleges reputation for high quality teaching, excellent results and first class facilities. This is secondary information and should prove quite useful when filming.
Of the key messages that the college claims itself to have, none strike me more than the Top quality teaching and the High acheivement levels. If i am to make an advert for the college i would definitely use this information as it seems the best possible thing to use in order to draw people in.
Jims Stuff 